Retail Store Management & Visual Merchandising Course
Elevate retail sales through effective store layouts, eye-catching window displays, and data-backed visual merchandising. Gain skills to direct customer movement, set up impactful displays, and monitor KPIs that transform every space into profit-generating areas. Ideal for managers aiming to link visuals directly to business growth and measurable outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Retail Store Management and Visual Merchandising Course equips you with hands-on strategies to design store layouts, manage customer traffic, create striking window displays and key product showcases. Master zoning techniques, display guidelines, rollout timelines, staff procedures, and checklists, while tying all choices to specific KPIs, testing approaches, and clear reports showing how visuals boost performance.
Elevify advantages
Develop skills
- Visual merchandising fundamentals: quickly create compelling windows and feature displays.
- Optimise store layouts: zone areas to increase footfall and encourage cross-selling.
- Track retail KPIs: analyse metrics to connect visual updates with sales uplift.
- Implement VM routines: develop checklists, schedules, and team training plans.
- Conduct in-store A/B tests: experiment with displays and report on conversion drivers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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