Point-of-Sale Promotion & Activation Course
Gain mastery in point-of-sale promotions for premium granola products. Delve into shopper behaviours, develop robust POS strategies, plan activation timelines, execute field operations, and leverage KPIs to increase sales, encourage product trials, and secure prime shelf space in competitive retail settings. This training equips you to drive visibility and results effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. You will explore category trends, buyer behaviours, and market segments, then apply these insights to create SMART goals, POS plans, activation schedules, and precise field guidelines. By the end, you will be equipped to monitor KPIs, identify challenges, and refine each 8-week campaign for optimal performance.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying issues with packaging, shelving, and displays.
- Transform shopper insights into practical steps by defining precise 8-week POS activation targets.
- Craft effective POS strategies selecting optimal materials, positions, and promotional methods beyond pricing.
- Instruct and oversee field teams with detailed store directives and photo-based audits.
- Measure POS returns using sales data, stock turnover, and display metrics to refine performance quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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