In-Store Activation Course
Gain mastery in retail in-store activations: establish precise shopper goals, create effective merchandising and sampling strategies, budget smartly, and monitor KPIs. Transform insights into high-return displays, trials, and promotions that boost sales right at the shelf. This course equips you with practical tools for impactful store executions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This In-Store Activation Training teaches you to set clear objectives, define shopper profiles, and convert insights into effective store strategies. You will learn to plan visual merchandising, manage budgets wisely, and handle vendors confidently. Master shopper journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- Plan activations based on ROI to select high-impact store actions swiftly.
- Map shopper journeys to create effective snack aisle interactions that drive quick conversions.
- Design visual merchandising for snacks including planograms, endcaps, and secondary displays.
- Master in-store sampling with optimal layouts, staffing, and conversion tracking.
- Track retail KPIs, run test pilots, and optimise activations using data insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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