Distribution and Merchandising Course
4/5
This training equips you with essential retail distribution and merchandising strategies, focusing on planograms, shelf optimisation, traffic patterns, and impulse buying areas. Optimise categories to increase sales per shelf foot, design effective displays for cereals, snacks, and beverages, and use KPIs plus A/B testing for quick, impactful store improvements that drive higher profits in any retail setting.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in this Distribution and Merchandising Training to optimise categories, planograms, and shelf space for better sales. Master zoning, facings, SKU blocking, shopper traffic flow, impulse zones, plus strategies for cereals, snacks, and drinks. Learn key performance indicators, A/B testing, and rollout techniques to implement data-backed merchandising that lifts results across various store types.
Elevify advantages
Develop skills
- Optimise category space allocation to maximise sales per shelf metre using intelligent layouts.
- Design practical planograms to create straightforward, actionable shelf arrangements swiftly.
- Apply supermarket merchandising techniques to position cereals, snacks, and beverages for increased sales.
- Leverage shopper traffic patterns and impulse zones to convert prime locations into high-profit areas.
- Master basic retail A/B testing to track KPIs and deploy successful layouts efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

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