Strategies to Improve Employer Branding and Reputation Course
This course equips you with practical strategies to strengthen your employer brand, attract top talent, and enhance employee retention through data-driven insights and actionable plans.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to create a genuine employer value proposition, boost attraction through better job adverts, career pages, and social media posts, and improve staff experience with recognition, career progression, and better communication. You will learn to identify branding weaknesses, utilise review platforms and data analysis, monitor important metrics, and develop a 90/180/365-day plan to elevate reputation and recruitment results.
Elevify advantages
Develop skills
- Diagnose employer brand gaps: quickly transform scattered data into clear priorities.
- Design honest EVPs: create tech-oriented messages that draw the right talent.
- Boost talent attraction: optimise job adverts, career pages, and social media content.
- Strengthen retention: establish recognition, growth opportunities, and manager communication.
- Track brand impact: utilise eNPS, Glassdoor, and recruitment funnel metrics in straightforward dashboards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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