Introduction to Employer Branding and Reputation Course
This course provides practical tools for building an employer brand to attract top talent, covering EVP creation, competitor analysis, audience targeting, 90-day strategies, reputation management, and performance measurement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course equips you with tools to build a solid employer brand and reputation that draws top talent. You will learn to craft a strong EVP, analyse competitors, and target audiences using clear personas. Implement a 90-day strategy to enhance channels, content, and referrals, handle online reviews, and measure outcomes with basic metrics, dashboards, and tests for ongoing progress.
Elevify advantages
Develop skills
- Build a sharp EVP: transform employee experience into clear talent messaging.
- Run fast talent market audits: benchmark competitors in under an hour.
- Design high-yield channel plans: target engineers, product, and data talent.
- Launch a 90-day employer brand playbook: content, referrals, and quick fixes.
- Manage online reputation: monitor reviews and respond with confident scripts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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