Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics skills tailored for retail and e-commerce in international trade. You will learn to monitor cross-border traffic effectively, integrate logistics and customs data into key performance indicators, minimise shopping cart abandonment rates, and enhance revenue optimisation based on country-specific factors, currencies, shipping expenses, and payment options. Ideal for boosting business performance across diverse markets with practical, actionable insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain key web analytics expertise for retail and e-commerce, emphasising global traffic, conversions, and revenue tracking. Master multi-channel campaign monitoring, data integration with logistics, evaluation of shipping and customs effects, checkout pattern analysis, and dashboard plus KPI creation. Conclude with a hands-on optimisation guide for instant multi-market improvements.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment insights: monitor funnels, drop-offs, and abandonment rates by country.
- Optimisation strategies: create tests, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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