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Advertising Media Planning & Buying Course

4.8/5
Advertising Media Planning & Buying Course
4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Advertising Media Planning & Buying Course offers a clear, practical framework to set objectives, define KPIs, and profile high-value audiences. Discover how to select optimal channels, allocate budgets, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Gain expertise in negotiating with platforms and publishers, safeguarding performance through smart contracts, and optimising campaigns with data-driven measurement and scaling strategies.

Elevify advantages

Develop skills

  • Media strategy design: map finance funnels to channels, KPIs, and budgets quickly.
  • Budget modelling: forecast CPM, CPC, CPA to installs and funded accounts.
  • Cross-channel optimisation: shift spend, test fast, and scale winning finance ads.
  • Publisher negotiation: secure finance inventory, added value, and safe CPAs.
  • Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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