Qualitative Data Analysis Course
This course equips you with practical skills to analyze qualitative data, turning customer feedback into actionable BI insights for improving churn, NPS, and CSAT metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course teaches you how to transform raw text feedback into clear, data-ready insights. You will learn to gather and clean comments, anonymise them securely, code and group themes, and spot patterns, anomalies, and factors driving churn, NPS, and CSAT. Develop concise themes, prioritise findings based on impact and feasibility, and turn them into solid actions, dashboards, and recommendations that stakeholders can rely on and apply.
Elevify advantages
Develop skills
- Turn raw customer text into clear BI insights that explain churn, NPS, and CSAT.
- Clean, anonymise, and document qualitative data for fast, reliable BI analysis.
- Code short feedback with a practical codebook to surface themes and hidden patterns.
- Build concise theme maps and quotes that reveal customer pain points and growth drivers.
- Translate themes into BI dashboards, KPIs, and concrete CX improvement actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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