Market Research Data Processing & Analysis Course
Gain expertise in processing and analysing market research data from raw CSVs to actionable BI insights. Clean and model NPS data, segment customers effectively, analyse open-ended comments, and convert satisfaction drivers into compelling dashboards, customer personas, and practical recommendations. This course equips you with hands-on skills for real-world market research tasks in a concise format.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire core skills in market research data processing and analysis through this practical, focused course. You will learn to clean untidy survey data, construct dependable variables, perform descriptive statistics, model factors driving satisfaction, and segment NPS customer groups. Additionally, explore text analysis for open responses, produce effective visual summaries, and develop concise, actionable insights with professional reporting outputs.
Elevify advantages
Develop skills
- Master NPS segmentation: classify, profile, and compare customer groups swiftly.
- Clean survey data fast: handle missing values, outliers, and messy categories.
- Conduct driver analysis: identify key satisfaction factors with solid statistics.
- Perform lean text analytics: pull out themes, sentiment, and quotes from comments.
- Create insight-to-action reports: transform findings into clear, metric-driven recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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