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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire core skills in market research data processing and analysis through this practical, focused course. You will learn to clean untidy survey data, construct dependable variables, perform descriptive statistics, model factors driving satisfaction, and segment NPS customer groups. Additionally, explore text analysis for open responses, produce effective visual summaries, and develop concise, actionable insights with professional reporting outputs.

Elevify advantages

Develop skills

  • Master NPS segmentation: classify, profile, and compare customer groups swiftly.
  • Clean survey data fast: handle missing values, outliers, and messy categories.
  • Conduct driver analysis: identify key satisfaction factors with solid statistics.
  • Perform lean text analytics: pull out themes, sentiment, and quotes from comments.
  • Create insight-to-action reports: transform findings into clear, metric-driven recommendations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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