Product Marketing Course
4/5
This course equips you with practical skills to excel in product marketing, from crafting compelling value propositions and buyer personas to executing targeted launches and measuring success with key metrics.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed buyer personas, and assessing competitors so your product stands out. You will learn to develop messages tailored to specific channels, organise and carry out targeted launches, and create metrics to monitor activation, retention, and time to insights, enabling you to refine strategies confidently and expand effective go-to-market plans.
Elevify advantages
Develop skills
- Quick competitor analysis: identify gaps and refine product positioning.
- Persona research in hours: transform public data into clear, testable targets.
- Value proposition design: develop evidence-based, unique product messaging.
- Channel-ready copy: create high-converting website, email, and social messages.
- Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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