Product Marketing Course
This course equips you with practical skills to excel in product marketing, from crafting compelling value propositions and buyer personas to executing targeted launches and measuring success with key metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed buyer personas, and assessing competitors so your product stands out. You will learn to develop messages tailored to specific channels, organise and carry out targeted launches, and create metrics to monitor activation, retention, and time to insights, enabling you to refine strategies confidently and expand effective go-to-market plans.
Elevify advantages
Develop skills
- Quick competitor analysis: identify gaps and refine product positioning.
- Persona research in hours: transform public data into clear, testable targets.
- Value proposition design: develop evidence-based, unique product messaging.
- Channel-ready copy: create high-converting website, email, and social messages.
- Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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