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Product Marketing Course

Product Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed buyer personas, and assessing competitors so your product stands out. You will learn to develop messages tailored to specific channels, organise and carry out targeted launches, and create metrics to monitor activation, retention, and time to insights, enabling you to refine strategies confidently and expand effective go-to-market plans.

Elevify advantages

Develop skills

  • Quick competitor analysis: identify gaps and refine product positioning.
  • Persona research in hours: transform public data into clear, testable targets.
  • Value proposition design: develop evidence-based, unique product messaging.
  • Channel-ready copy: create high-converting website, email, and social messages.
  • Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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