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Sales and Marketing Management Course

Sales and Marketing Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short course provides a full, practical approach to unite revenue teams, set common funnel stages, and establish clear SLAs that stop lead loss and customer drop-off. You will learn to define targeted 12-month goals, create effective OKRs, develop data-based playbooks, monitor CPL, CAC, MRR, and churn, and implement a 3-month action plan that enhances pipeline quality and speeds up steady growth.

Elevify advantages

Develop skills

  • Sales-marketing alignment: quickly build shared goals, SLAs, and smooth handoffs.
  • Funnel design: define MQL, SQL, routing rules, and GTM mix for SMB SaaS.
  • Demand gen & enablement: launch paid, email, and SDR strategies that convert fast.
  • Revenue analytics: track CPL, CAC, MRR, churn, and conduct efficient optimisation tests.
  • 90-day GTM plan: map out campaigns, tools, and change management for real impact.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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