from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Predictive Analytics for Marketing Course equips you with practical skills to transform data into high-performing campaigns quickly. You will learn to set clear business goals, prepare and analyse customer data, develop and assess predictive models, and apply scores for better targeting, testing, and budget choices. Engage with actual datasets, track results, and establish repeatable workflows focused on ROI.
Elevify advantages
Develop skills
- Campaign objective design: convert marketing aims into precise predictive goals.
- Customer data prep: clean, enhance, and create RFM and behavioural features swiftly.
- Predictive model selection: choose, adjust, and evaluate models for marketing uplift.
- Targeting and budget optimization: group, rank, and distribute spending based on scores.
- Experimentation and monitoring: conduct A/B tests and monitor drift, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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