Marketing Performance & Control Course
This course equips you to excel in marketing performance tracking and management: monitor ROI and ROAS effectively, construct dashboards, establish benchmarks, refine budgets, and transform channel data into actionable insights and professional reports that confidently increase revenue and drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain mastery over key performance indicators, create practical datasets, and confidently compute ROI, ROAS, CPA, plus break-even analysis in this targeted programme. Learn to evaluate marketing channels against standards, develop straightforward dashboards, and produce succinct reports for executives to guide budget decisions and enhancements. Acquire hands-on abilities to share outcomes, organise experiments, and boost performance each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards: convert raw channel data into clear, executive-friendly displays.
- Calculate CPA, ROAS, and ROI: swiftly assess channel profitability and weigh options.
- Design effective budget reallocations: shift spending with safeguards and testing structures.
- Apply benchmarks and funnel metrics: compare channels, identify issues, and set goals quickly.
- Present performance updates: provide brief CEO reports featuring actions and upcoming tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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