CRM (Customer Relationship Management) Training
4/5
Gain expertise in CRM for marketing by setting retention KPIs, creating high-impact email, SMS, and push journeys, segmenting customers based on value and behaviour, and implementing a 90-day roadmap to enhance repeat purchases, lifetime value, and customer loyalty.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This CRM course teaches you to transform customer data into retention strategies that boost repeat buys and lifetime value. You will set CRM goals and KPIs, create smart customer segments, build welcome, post-purchase, win-back, and loyalty campaigns across email, SMS, push, and on-site channels, ensure privacy compliance, and follow a 90-day plan to launch, test, and refine top-performing campaigns.
Elevify advantages
Develop skills
- Design retention journeys: create effective welcome, post-purchase, and win-back flows.
- Master CRM segmentation: build RFM, lifecycle, and engagement customer segments.
- Plan CRM with KPIs: define and monitor retention, LTV, and revenue targets.
- Execute multi-channel CRM: optimise email, SMS, push, and on-site for better ROI.
- Roll out CRM in 90 days: launch journeys, test, and report using a clear plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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