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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The CRM Analytics Course equips you with hands-on skills to tidy up CRM CSVs, create solid customer groups, and work out key performance indicators like CLV, churn, and engagement. You will learn exploratory data analysis, RFM analysis, predictive scoring, and clustering, then apply these insights to targeted email campaigns across the customer lifecycle. Additionally, you will build straightforward dashboards, testing strategies, and documentation to ensure every campaign is trackable, improved, and set for expansion.

Elevify advantages

Develop skills

  • Clean CRM data: correct mistakes, remove duplicate customers, and prepare CSVs for quick analysis.
  • Build CRM KPIs: compute CLV, ARPC, engagement, churn, and campaign impact.
  • Segment audiences: use RFM, value, behaviour, and channel preferences for accurate targeting.
  • Design data-driven campaigns: run A/B tests, reactivation sequences, and premium customer paths.
  • Create clear CRM reports: develop dashboards, testing results, and summaries ready for executives.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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