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Consumer Psychology Course

4/5
Consumer Psychology Course
4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how people make choices on what to click, try, and continue paying for. You will learn key motivation and behaviour science principles, then use them in user research, customer segment profiling, onboarding processes, and seven-day engagement strategies. It covers cognitive biases, subscription presentation techniques, and customer acquisition campaigns, all while focusing on ethical design, transparency, and proper metrics to improve retention and satisfaction in digital products.

Elevify advantages

Develop skills

  • Apply cognitive biases to create ethical pricing, trial offers, and subscription processes.
  • Convert user research findings into precise wellness customer segments for better targeting and returns on investment.
  • Develop compelling ad and landing page content using motivation triggers and social proof principles.
  • Build onboarding sequences and seven-day engagement plans that increase user activation and long-term retention.
  • Track behaviour changes with reliable key performance indicators, steering clear of manipulative user experience tactics.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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