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Business Media Training

Business Media Training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with practical tools to manage technology and data crises confidently. You will learn ethical disclosure principles, basic legal knowledge, and quick response procedures. Develop skills to create clear and empathetic messages for all communication channels. Gain hands-on experience in media interviews, handling difficult questions and answers, and delivering technical briefings. Utilise social listening tools, performance metrics, and organised follow-up strategies to safeguard reputation and speed up recovery processes.

Elevify advantages

Develop skills

  • Develop crisis communication playbooks to respond swiftly to data incidents with assurance.
  • Master media interview strategies to tackle tough questions while staying on message.
  • Learn plain-language techniques to simplify complex data issues for clear client communications.
  • Create reputation recovery strategies using metrics, outreach efforts, and service level agreements.
  • Utilise social listening during crises to monitor sentiment, dispel rumours, and refine messaging.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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