Trade Show Management Course
This course equips participants with comprehensive skills to manage trade shows effectively, from planning and execution to follow-up, ensuring maximum ROI through strategic event selection, engaging booth designs, lead generation, and performance analysis.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Trade Show Management Course teaches you how to select the best events, establish clear objectives, and create practical budgets using market-driven estimates. You will learn pre-show promotion, booth design, visitor engagement, and lead capture that directly link to revenue. Additionally, you will gain expertise in post-show follow-up, reporting, and nurturing processes to ensure every event is measurable, repeatable, and a worthwhile investment.
Elevify advantages
Develop skills
- Trade show strategy: set precise SMART goals and align events with your ideal customer profile.
- Booth design: plan layouts, traffic flow, and experiences that quickly draw in buyers.
- Lead capture: conduct efficient, integrated badge scanning and CRM-compatible qualification.
- Pre-show promotion: develop cost-effective multichannel campaigns that fill your meeting schedule.
- Post-show follow-up: monitor key performance indicators and execute focused nurture sequences that turn leads into sales opportunities.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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