Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPIs, and stakeholder management to create data-backed campaigns that boost visitor numbers, investments, jobs, and lasting regional growth. The training provides practical tools for effective place promotion and economic development.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create strong place offers for visitors and investors, profile key audiences, and develop value propositions that showcase assets, incentives, and experiences. You will learn to choose the right channels, plan campaigns and familiarisation trips, work with stakeholders, handle risks, and monitor key performance indicators using dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs: quickly create clear metrics for tourism and investment.
- Conduct competitive analysis: compare regions and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: create targeted messages for visitors and investors.
- Plan actionable campaigns: outline channels, budgets, and stakeholder responsibilities.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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