Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications for today's dynamic brands. Delve into customer segmentation, powerful value propositions, cohesive messaging strategies, integrated multi-channel planning, and performance metrics like KPIs. Build campaigns that boost brand awareness, foster customer engagement, and deliver tangible, measurable business growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to segment customers effectively, craft compelling value propositions, and develop detailed buyer personas tailored for sustainable home products. You will master unified brand positioning, create precise message frameworks, and design seamless integrated plans across paid media, PR, CRM, and social channels. Additionally, learn to define key performance indicators, build intuitive dashboards, and implement governance structures, roles, and processes to ensure all campaigns remain aligned and trackable for optimal results.
Elevify advantages
Develop skills
- Integrated channel planning: develop cohesive strategies for paid, CRM, PR, and social media.
- Customer segmentation: create targeted personas and impactful value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks across channels.
- Marketing analytics: select effective KPIs, design dashboards, and run tests for channel ROI.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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