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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, craft compelling value propositions, and develop detailed buyer personas tailored for sustainable home products. You will master unified brand positioning, create precise message frameworks, and design seamless integrated plans across paid media, PR, CRM, and social channels. Additionally, learn to define key performance indicators, build intuitive dashboards, and implement governance structures, roles, and processes to ensure all campaigns remain aligned and trackable for optimal results.

Elevify advantages

Develop skills

  • Integrated channel planning: develop cohesive strategies for paid, CRM, PR, and social media.
  • Customer segmentation: create targeted personas and impactful value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks across channels.
  • Marketing analytics: select effective KPIs, design dashboards, and run tests for channel ROI.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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