Sentiment Analysis Course
This course equips you to master sentiment analysis in marketing by collecting customer feedback from public sources, cleaning and labelling data accurately, spotting key themes per brand, and transforming findings into targeted strategies, improved messaging, and performance-boosting campaigns that deliver real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using standard rules, use automated and mixed approaches, identify brand-specific themes, convert insights to actions, measure results with basic metrics, and create plans for ongoing monitoring.
Elevify advantages
Develop skills
- Build strong sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments consistently using defined rules and checking manual against automated labels.
- Identify brand themes by clustering comments into topics and measuring sentiment levels.
- Convert insights to actions by turning sentiment findings into effective marketing strategies.
- Confirm results through reliability tests and A/B comparisons to inform better campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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