Promotional Campaigns Course
Gain expertise in running promotional campaigns targeted at urban youth brands. The course covers audience analysis, brand positioning, generating big ideas, channel planning, creating hero content, and optimising launches to deliver powerful marketing results even with constrained budgets. Participants will master techniques for research, strategy, creativity, and performance tracking to boost campaign effectiveness and achieve measurable success in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward guide to planning and executing effective beverage promotions on limited funds. You will learn to create precise brand positioning, develop audience profiles using data, select optimal channels, and craft compelling creative concepts. Acquire practical abilities in A/B testing, key performance indicators, attribution methods, producing standout content, and optimising campaigns for a successful six-week rollout.
Elevify advantages
Develop skills
- Build detailed audience personas using data for urban youth targeting.
- Develop clear and unique brand positioning to stand out.
- Create and test innovative campaign ideas and slogans quickly.
- Design cost-effective channel strategies and on-ground activities.
- Monitor KPIs, run A/B tests, and optimise campaigns on small budgets.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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