Nudging in Marketing Course
Become an expert in using nudges for marketing to boost healthy grocery buys and sales conversions. Dive into behavioural economics, online choice design, and A/B testing to craft ethical, powerful nudges that match real customer habits in Indonesia and other places. This course equips you with practical tools to influence choices positively without tricks.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to create ethical nudges that steer customers towards better grocery picks in Indonesia. This focused course explores main behavioural biases, online choice setups, and hands-on strategies for search, product displays, cart, and checkout stages. Master running solid A/B tests, measuring results with simple metrics, and rolling out effective nudges while keeping user trust and local rules in mind.
Elevify advantages
Develop skills
- Design smart nudges: Create effective, practical nudges for online shopping platforms.
- Use choice biases: Apply defaults, framing effects, and standout features to promote healthy options.
- Improve online layouts: Design images, tags, and packages that drive better decisions.
- Conduct quick A/B tests: Launch, track, and grow top-performing nudges using reliable metrics.
- Nudge with integrity: Mix persuasion with openness, trust-building, and respect for customer freedom.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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