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Media Planning Course

Media Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Media Planning Course provides a practical, complete guide to plan, buy, track, and optimise digital campaigns for 20–35 year old US shoppers. Learn funnel strategy, channel roles, audience personas, budgeting models, pacing, flighting, and platform-specific tactics across Meta, TikTok, YouTube, search, display, influencers, and programmatic, plus analytics, attribution, compliance, brand safety, and post-campaign ROAS analysis.

Elevify advantages

Develop skills

  • Audience insights: profile 20–35 US shoppers and segment by behaviour and values.
  • Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
  • Media budgeting: set goals, allocate spend, and build 3-month flighting plans fast.
  • Measurement setup: design GA4, pixels, UTMs, and dashboards for clean reporting.
  • Optimisation & risk: refine bids, creatives, and guard against fraud and brand safety.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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