Marketing Product Manager Training
This course equips you with essential Marketing Product Manager skills. Learn to define precise positioning, segment customers effectively, create compelling value propositions, develop pricing and go-to-market plans, and leverage analytics and testing to boost acquisition, activation, retention, and revenue in B2B SaaS environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to grasp B2B SaaS markets fast, spot customer pains, and craft strong value propositions. Master market research, competitor analysis, pricing design, 6-month go-to-market strategies, and analytics setups for confident launches and growth of workflow tools.
Elevify advantages
Develop skills
- Strategic positioning: develop compelling B2B SaaS messaging to secure deals swiftly.
- Customer insight: transform pain points into segments, jobs-to-be-done, and key use cases.
- Go-to-market planning: create targeted 6-month plans for acquisition and retention.
- Pricing strategy: design, test, and explain mid-market SaaS pricing clearly.
- Analytics and testing: implement metrics, conduct A/B tests, and report results promptly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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