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Marketing Plan Phases Course

Marketing Plan Phases Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course offers a straightforward, step-by-step approach to researching markets, identifying specific segments and personas, developing strong positioning and value propositions, and establishing achievable business and funnel goals. You will learn to select channels, organise experiments, create useful dashboards, and transform insights into targeted actions with practical templates, tools, and playbooks ready for immediate use.

Elevify advantages

Develop skills

  • Build data-driven marketing goals and KPI dashboards to drive SaaS growth.
  • Develop clear positioning, value propositions, and messaging for small marketing agencies.
  • Create effective customer personas and buyer journeys to direct campaigns.
  • Plan and rank growth channels with ICE/RICE and tested agency playbooks.
  • Convert strategy to action using clear initiative roadmaps, tests, and KPIs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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