Marketing Plan Phases Course
Gain mastery over all stages of a marketing plan, from market research and personas to positioning, channel strategies, pricing, KPIs, and execution guides. This equips modern marketing teams and agencies to create data-backed campaigns that boost revenue effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course offers a straightforward, step-by-step approach to researching markets, identifying specific segments and personas, developing strong positioning and value propositions, and establishing achievable business and funnel goals. You will learn to select channels, organise experiments, create useful dashboards, and transform insights into targeted actions with practical templates, tools, and playbooks ready for immediate use.
Elevify advantages
Develop skills
- Build data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Develop clear positioning, value propositions, and messaging for small marketing agencies.
- Create effective customer personas and buyer journeys to direct campaigns.
- Plan and rank growth channels with ICE/RICE and tested agency playbooks.
- Convert strategy to action using clear initiative roadmaps, tests, and KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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