Marketing Plan Fundamentals Course
Gain mastery in marketing plan basics by developing a full strategy for an eco-friendly reusable bottle brand. This includes market analysis, customer research, 4Ps framework, KPIs, and actionable plans adaptable to various products for sustainable growth and trackable results. Perfect for driving business expansion with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-backed marketing plan to boost sales of eco-friendly reusable bottles. Cover market trends, regulations, setting objectives, KPIs, and positioning. Engage in customer research, segmentation, and competitor analysis, then develop a practical 6-12 month roadmap including budgets, timelines, templates, and tracking methods to test, refine, and expand outcomes effectively.
Elevify advantages
Develop skills
- Develop data-driven marketing plans tailored for eco-friendly reusable bottles.
- Define buyer personas and map customer journeys for sustainable product rollouts.
- Design 4Ps strategies and pricing models for circular economy brands reducing plastic.
- Build 6-12 month action plans featuring budgets, timelines, and campaign outlines.
- Establish SMART KPIs and basic dashboards to monitor sales performance and ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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