Marketing Performance & Control Course
This course equips you to excel in marketing performance tracking and management: monitor ROI and ROAS effectively, construct dashboards, establish benchmarks, refine budgets, and transform channel data into actionable insights and professional reports that confidently increase revenue and drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain mastery over key performance indicators, create practical datasets, and confidently compute ROI, ROAS, CPA, plus break-even analysis in this targeted programme. Learn to evaluate marketing channels against standards, develop straightforward dashboards, and produce succinct reports for executives to guide budget decisions and enhancements. Acquire hands-on abilities to share outcomes, organise experiments, and boost performance each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards: convert raw channel data into clear, executive-friendly displays.
- Calculate CPA, ROAS, and ROI: swiftly assess channel profitability and weigh options.
- Design effective budget reallocations: shift spending with safeguards and testing structures.
- Apply benchmarks and funnel metrics: compare channels, identify issues, and set goals quickly.
- Present performance updates: provide brief CEO reports featuring actions and upcoming tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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