Marketing Mix Course
Master the complete marketing mix for innovative products, covering pricing strategies, promotion tactics, channel choices, and launch metrics. Develop customer personas, refine positioning, create a 6-month market entry plan, and leverage data for decisions that drive revenue growth and customer retention effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design standout products and apps, price smartly with cost and competitor data, promote effectively for customer growth and loyalty, pick best channels, and build a solid 6-month launch strategy with KPIs, tracking tools, and quick tests to boost outcomes swiftly.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable and competitive prices using real-world scenarios.
- Target market insights: Create customer personas, market segments, and rapid competitor analysis.
- Channel strategy: Select and refine direct-to-consumer, retail, and online marketplace channels.
- High-impact promotion: Develop KPIs, ad experiments, and cost-effective customer acquisition strategies.
- Launch optimization: Plan 6-month roadmaps, key metrics, experiments, and risk management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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