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Marketing Budget Management Course

Marketing Budget Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This focused course teaches you to plan, allocate, and optimise marketing budgets across main acquisition and retention channels with clear financial goals, trusted benchmarks, and ready-to-use templates. You will learn to map the customer funnel, establish ROAS and CAC limits, create tests, run pilots, stop fraud, and develop a measurement system that connects spending to revenue, enabling confident reallocations and achievement of growth targets.

Elevify advantages

Develop skills

  • Build ROI-focused marketing budgets by turning revenue targets into smart channel allocations.
  • Optimise spending across channels by reallocating quickly using ROAS, CAC, and clear guidelines.
  • Design and track tests by running lean experiments with strong stats and safety measures.
  • Map funnel roles by channel to align search, social, SEO, email, and influencers properly.
  • Set up tracking and dashboards to link ad spend to revenue, LTV, and payback periods.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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