Marketing Budget Management Course
Master marketing budget management using straightforward frameworks for channel planning, ROAS-led allocation, testing, and attribution. Gain skills to establish KPIs, optimise spend across paid and organic channels, and confidently connect every dollar to real growth outcomes. This course equips you to plan budgets effectively, prevent waste, and drive business expansion with data-backed decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches you to plan, allocate, and optimise marketing budgets across main acquisition and retention channels with clear financial goals, trusted benchmarks, and ready-to-use templates. You will learn to map the customer funnel, establish ROAS and CAC limits, create tests, run pilots, stop fraud, and develop a measurement system that connects spending to revenue, enabling confident reallocations and achievement of growth targets.
Elevify advantages
Develop skills
- Build ROI-focused marketing budgets by turning revenue targets into smart channel allocations.
- Optimise spending across channels by reallocating quickly using ROAS, CAC, and clear guidelines.
- Design and track tests by running lean experiments with strong stats and safety measures.
- Map funnel roles by channel to align search, social, SEO, email, and influencers properly.
- Set up tracking and dashboards to link ad spend to revenue, LTV, and payback periods.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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