Marketing Automation Course
This course equips you with essential skills to master marketing automation, from platform selection and workflow creation to lead scoring and performance optimization, enabling you to build and refine automated campaigns that drive consistent sales pipelines for B2B SaaS businesses.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Automation Course teaches you how to select and defend the best platform, create effective email and workflow sequences, develop practical lead scoring, and maintain clean, synced CRM data. You will learn to define buyer personas for B2B SaaS, capture and tag contacts properly, and monitor key funnel metrics to launch, measure, and keep improving automated campaigns that generate reliable sales pipelines.
Elevify advantages
Develop skills
- Build clean CRM syncs: real-time, batch, dedupe rules and data hygiene.
- Design high-converting lead flows: forms, fields, UTM tracking and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing and win-back.
- Implement B2B SaaS lead scoring models that turn engagement into qualified MQLs.
- Track and optimize funnel metrics with dashboards, A/B tests and deliverability checks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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