Market Mix Modelling Online Course
This course equips participants with hands-on skills to develop and apply Market Mix Models (MMM) tailored to the Nigerian consumer electronics market, focusing on data preparation, model building, validation, and actionable optimization strategies for improved marketing ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Market Mix Modelling Online Course provides a practical, fast-paced way to build, validate, and optimise MMM suited to Nigerian consumer electronics. Learn to convert business goals into measurable targets, define key performance indicators, gather and clean data, choose strong model frameworks, perform causal analyses, and transform findings into straightforward budget advice, scenario planning, and ongoing performance enhancements.
Elevify advantages
Develop skills
- Define MMM business goals: convert marketing queries into precise model KPIs.
- Build clean MMM datasets: quickly align sales, media, pricing, and external factors.
- Design robust MMM models: manage adstock, saturation, and cross-channel influences.
- Validate MMM impact: conduct holdouts, causal tests, and ROI-focused diagnostics.
- Optimise media budgets: perform what-if analyses and reallocate funds for better ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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