Integrated Marketing Communications Course
Gain mastery in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, establish strong brand positioning, design 3-month campaign plans, unify multiple channels, and apply practical templates, KPIs, and governance frameworks to achieve reliable, impactful marketing outcomes that last.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a straightforward, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. You will master defining brand positioning, developing key message pillars, and tailoring content for paid ads, owned media, retail spaces, PR efforts, and social platforms. Leverage ready-to-use templates, governance structures, and 12-week planning tools to unite your team, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver steady, trackable results without delay.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning by creating clear promises, message pillars, and tone of voice.
- Learn audience segmentation to build personas, journeys, and key target groups.
- Craft channel strategies aligning paid, owned, PR, retail, and social channels to one story.
- Implement governance and tools including workflows, asset rules, and KPIs for steady execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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