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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with a straightforward, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. You will master defining brand positioning, developing key message pillars, and tailoring content for paid ads, owned media, retail spaces, PR efforts, and social platforms. Leverage ready-to-use templates, governance structures, and 12-week planning tools to unite your team, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver steady, trackable results without delay.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning by creating clear promises, message pillars, and tone of voice.
  • Learn audience segmentation to build personas, journeys, and key target groups.
  • Craft channel strategies aligning paid, owned, PR, retail, and social channels to one story.
  • Implement governance and tools including workflows, asset rules, and KPIs for steady execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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