Innovation Marketing Course
Gain expertise in marketing innovative AI products by analysing competitors, developing strong positioning, selecting effective channels, and monitoring key KPIs. Create launch plans that increase trial registrations, improve user retention, and deliver tangible revenue gains for your marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products successfully. You will master audience segmentation, competitor research, creating compelling value propositions, and picking optimal channels. Set precise KPIs, conduct efficient experiments, refine campaigns using actual data, and develop reusable workflows for before and after launch to boost growth quickly and profitably.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map out features, pricing, and market positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation rates to drive growth.
- Develop high-impact positioning: create clear value propositions and message structures.
- Build go-to-market launch playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB customer types, channels, and key challenges.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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