Head of Marketing Course
Master the Head of Marketing role through practical training in branding, performance marketing, SEO, CRM, and analytics. Develop data-backed strategies, lead teams with confidence, and achieve measurable growth in today's marketing landscape. This course equips you with tools to drive business expansion for e-commerce brands, focusing on home decor markets with real-world implementation plans spanning 90 days.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Head of Marketing Course delivers a practical guide to spearhead growth for a US home decor online store. Gain skills to dissect market data, pinpoint positioning and customer groups, craft powerful brand, influencer, PR, SEO, content, social media, email, and loyalty plans, then tie them to precise metrics, wise budgeting, and a ready-to-use 90-day action plan.
Elevify advantages
Develop skills
- Strategic positioning: craft sharp value propositions and buyer personas for home decor brands.
- Performance media leadership: scale paid search and social ads while controlling customer acquisition costs.
- Organic growth strategies: implement quick SEO, content, and social media tactics for e-commerce.
- CRM and customer retention: design effective lifecycle, loyalty programmes, and email marketing campaigns.
- CMO-level analytics: create KPI dashboards, manage budgets, and develop 90-day action plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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