from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Global Marketing Course provides you with a straightforward, practical guide to introduce eco-friendly cleaning products into new countries. You will learn how to evaluate and pick target markets, adjust product, pricing, and packaging, identify local segments and positioning, select entry methods and partners, develop omnichannel and retail plans, handle risks and compliance, and monitor key performance indicators for a successful, data-informed expansion.
Elevify advantages
Develop skills
- Global market selection: swiftly assess countries based on risk, demand, and suitability.
- Local positioning: develop market-specific segments, personas, and value propositions.
- Product and pricing adaptation: customise formulas, packaging, and margins for each market.
- Channel and entry strategy: create effective retail, e-commerce, and partnership arrangements.
- Risk and KPI management: monitor initial performance and manage legal, supply, and currency risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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