Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Master the creation of high-return loyalty programmes, tailor offers based on buying history, chart the full 0-180 day customer path, conduct A/B tests on campaigns, and monitor key performance indicators to drive more repeat purchases, higher customer lifetime value, and sustained business growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you how to convert first-time beauty customers into loyal repeat buyers using effective personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to outline the 0-180 day customer journey, manage email, SMS, and website campaigns, create profitable loyalty schemes, measure vital retention indicators, and roll out a targeted 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programmes with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers using purchase history to suggest products and smart samples.
- Map out retention journeys covering 0-180 day touchpoints to encourage repurchases.
- Analyse retention data including cohorts, customer lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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