from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The In-Store Product Promotion Course teaches you how to increase product trials and sales inside supermarkets using practical, repeatable strategies. Learn the basics of shopper behaviour, store layout and merchandising principles, private label positioning, and effective display design. Develop test-ready pilots, train store teams, manage budgets, and measure results with clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage buying.
- Retail merchandising: design high-impact layouts, end-caps, and cross-merch displays.
- In-store promo tactics: build low-budget, high-ROI sampling and display programmes.
- Private label activation: boost trials with smart claims, packs, and shelf storytelling.
- Promo measurement: track uplift, trial conversion, and test versus control results quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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