from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Predictive Analytics for Marketing Course equips you with practical skills to transform data into high-performing campaigns quickly. You will learn to set clear business goals, prepare and analyse customer data, develop and assess predictive models, and apply scores for better targeting, testing, and budget choices. Engage with actual datasets, track results, and establish repeatable workflows focused on ROI.
Elevify advantages
Develop skills
- Campaign objective design: convert marketing aims into precise predictive goals.
- Customer data prep: clean, enhance, and create RFM and behavioural features swiftly.
- Predictive model selection: choose, adjust, and evaluate models for marketing uplift.
- Targeting and budget optimization: group, rank, and distribute spending based on scores.
- Experimentation and monitoring: conduct A/B tests and monitor drift, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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