from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-backed plan for a local coffee shop. You will learn to survey area demand, analyse nearby rivals, identify distinct customer groups, and develop solid positioning. Employ straightforward tools to organise campaigns, monitor returns, handle a ₦2,000,000 monthly budget, and implement a targeted 3-month strategy using ready templates and simple tracking.
Elevify advantages
Develop skills
- Local channel strategies: quickly launch email, SMS, Google, and social media efforts.
- Local market survey: chart demand, competitors, and community insights.
- Customer targeting: develop precise value offers and coffee shop customer profiles.
- Campaign rollout: plan, time, and manage ongoing local promotions independently.
- Budget and tracking: allocate ₦2M spend and measure returns with basic indicators.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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