Integrated Marketing Communication Plan Course
This course equips you with the skills to develop a comprehensive Integrated Marketing Communication (IMC) plan for wellness apps, covering audience targeting, strategy formulation, channel selection, budgeting, and performance optimization over a 6-month period using practical tools and templates.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Integrated Marketing Communication Plan Course teaches you how to identify specific target groups for wellness apps, create detailed user profiles, and outline customer paths from discovery to loyalty. You will learn to establish SMART goals, develop solid positioning and messaging, select and combine effective channels, schedule a 6-month plan, manage budgets, monitor key performance indicators, and improve results using practical templates ready for use.
Elevify advantages
Develop skills
- Audience segmentation: create data-based user profiles and paths for wellness apps.
- Channel strategy: put together paid, owned, and social media combinations that deliver quick results.
- IMC planning: develop a 6-month multi-channel schedule with defined KPIs.
- Budget and analytics: distribute funds, follow KPIs, and enhance performance.
- Positioning and messaging: formulate value offers and test effective messages.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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