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Integrated Marketing Communication Plan Course

Integrated Marketing Communication Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Integrated Marketing Communication Plan Course teaches you how to identify specific target groups for wellness apps, create detailed user profiles, and outline customer paths from discovery to loyalty. You will learn to establish SMART goals, develop solid positioning and messaging, select and combine effective channels, schedule a 6-month plan, manage budgets, monitor key performance indicators, and improve results using practical templates ready for use.

Elevify advantages

Develop skills

  • Audience segmentation: create data-based user profiles and paths for wellness apps.
  • Channel strategy: put together paid, owned, and social media combinations that deliver quick results.
  • IMC planning: develop a 6-month multi-channel schedule with defined KPIs.
  • Budget and analytics: distribute funds, follow KPIs, and enhance performance.
  • Positioning and messaging: formulate value offers and test effective messages.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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