Strategic Marketing Planning Course
This course equips you with practical skills to develop a strategic marketing plan for eco-friendly home cleaning products, focusing on customer segmentation, market analysis, positioning, campaign planning, and performance tracking for measurable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Strategic Marketing Planning Course provides a practical, step-by-step approach to segment customers, create accurate buyer personas, and analyse behaviour for those buying eco-friendly home cleaning products. You will learn to gauge the market opportunity, evaluate competitors, develop strong positioning and value propositions, plan a targeted six-month campaign, establish clear goals, define key performance indicators, and create a lean, test-based channel strategy that brings measurable growth.
Elevify advantages
Develop skills
- Data-driven segmentation: create buyer personas, customer journeys, and priorities based on lifetime value.
- Market sizing expertise: quickly estimate total addressable market, serviceable addressable market, and serviceable obtainable market using public US data.
- Positioning that drives sales: develop value propositions for eco-friendly products and messaging backed by evidence.
- Lean channel strategy: plan high-return tests for email, paid ads, content, and influencer marketing.
- Performance monitoring: establish SMART key performance indicators and dashboards to optimise every naira spent.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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