from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This New Product Marketing Course teaches you how to research the smart home lighting market, identify target customers, and create specific use cases for a new desk lamp. You will learn to develop clear positioning, value propositions, and messaging, design a full marketing mix, plan a targeted 4-week launch, and monitor key e-commerce metrics to test, improve, and expand a successful product release quickly.
Elevify advantages
Develop skills
- Target segmentation: identify and focus on high-value customer groups quickly.
- Product positioning: develop strong value propositions and effective messaging in a short time.
- Launch execution: create a 4-week market entry plan that generates actual sales.
- Performance analytics: monitor e-commerce key indicators and optimise campaigns fast.
- Market research: extract useful insights from reviews, keywords, and competitors.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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