Media Industry Marketing Course
This course equips learners with practical marketing skills for the media industry, focusing on streaming services targeting young adults in the US. Participants will master research, strategy, campaign execution, and analytics to drive efficient growth and user engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study streaming viewers in the US, check out competitors, and create clear value offers for people aged 18 to 35. You will learn to select good channels, arrange launch schedules, guide content makers, and set up successful campaigns. You will also gain hands-on skills in analytics, testing, and improving to cut costs, boost sign-ups, and grow results with assurance.
Elevify advantages
Develop skills
- Streaming market research: swiftly examine US platforms and audiences aged 18 to 35.
- Positioning and messaging: create clear value offers and brief copy that brings in customers.
- Media mix strategy: choose effective channels and methods for quick and cost-saving launches.
- Campaign setup and launch: develop 4-week plans, budgets, and partnerships with influencers.
- Performance analytics: monitor key indicators, conduct A/B tests, and improve cost per install and user retention.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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