Pharmaceutical Marketing Course
This course provides practical insights into pharmaceutical marketing, focusing on US prescription drug promotion, compliance, and launch strategies, with emphasis on type 2 diabetes treatments. Learn FDA guidelines, fair balance, off-label limits, payer access, pricing, real-world evidence, health economics, and KPIs for digital, field, and hospital channels to create effective, ethical campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course gives a practical rundown of promoting prescription drugs in the US, compliance matters, and how to launch them properly, with extra attention on treatments for type 2 diabetes. You will learn FDA guidelines, fair balance requirements, limits on off-label use, getting access through payers, pricing strategies, real-world evidence, health economics and outcomes research, and key performance indicators across digital, field, and hospital channels. This will help you to plan effective, ethical, and data-backed campaigns that can withstand checks from inside and outside the company.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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