from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Luxury Goods Marketing Course equips you with practical tools to build and expand a premium handbag brand in the U.S. You will master luxury positioning, heritage storytelling, pricing from $3,000 to $8,000, channel selection, launch campaigns, and client experience design. Acquire clear frameworks, checklists, and examples suited to wealthy buyers, empowering you to confidently plan and implement a sophisticated, high-impact luxury strategy.
Elevify advantages
Develop skills
- Luxury brand positioning: craft premium, heritage-rich value propositions.
- Affluent consumer insights: profile U.S. HNW buyers and their purchase drivers.
- Pricing and product strategy: design scarce, high-margin luxury assortments.
- High-touch client experience: map VIP journeys, service standards, and CRM.
- Prestige launch execution: plan channels, creative, and KPIs for luxury debuts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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