Introduction to Internal Marketing Course
This course provides practical guidance on planning and executing a three-month internal marketing initiative to boost employee engagement and culture through targeted communication strategies, audience segmentation, and measurable outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course teaches you how to plan and execute a targeted three-month internal initiative that increases engagement and reinforces culture. You will learn to identify communication gaps, divide audiences into groups, create straightforward messages, and select appropriate channels. Develop basic KPIs, gather feedback using simple tools, refine strategies with fundamental analytics, and produce reusable materials that keep teams updated, united, and inspired.
Elevify advantages
Develop skills
- Design SMART internal marketing goals: clear, 3-month, impact-driven.
- Build employee personas and journeys to expose cultural and comms gaps fast.
- Segment internal audiences and craft tailored, action-focused messages.
- Plan 3-month internal campaigns with the right channels, cadence, and assets.
- Measure engagement with simple KPIs, surveys, dashboards, and quick iterations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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