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Introduction to Internal Marketing Course

Introduction to Internal Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course teaches you how to plan and execute a targeted three-month internal initiative that increases engagement and reinforces culture. You will learn to identify communication gaps, divide audiences into groups, create straightforward messages, and select appropriate channels. Develop basic KPIs, gather feedback using simple tools, refine strategies with fundamental analytics, and produce reusable materials that keep teams updated, united, and inspired.

Elevify advantages

Develop skills

  • Design SMART internal marketing goals: clear, 3-month, impact-driven.
  • Build employee personas and journeys to expose cultural and comms gaps fast.
  • Segment internal audiences and craft tailored, action-focused messages.
  • Plan 3-month internal campaigns with the right channels, cadence, and assets.
  • Measure engagement with simple KPIs, surveys, dashboards, and quick iterations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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