from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The ICP Strategy Course provides a straightforward, hands-on approach to identifying, confirming, and implementing high-value customer profiles quickly. You will learn to create detailed buyer personas, divide accounts using company details, evaluate potential deals, and align purchasing roles to each stage of the sales process. Then, apply these insights to develop targeted messages, suitable channels, and campaigns that increase conversion rates, reduce sales timelines, and enhance lead quality through data-driven choices.
Elevify advantages
Develop skills
- ICP profiling: quickly develop data-backed primary and secondary ICPs.
- Buyer personas: outline roles, challenges, key metrics, and objections that influence deals.
- Segmentation: establish company-based categories and focus on accounts with high conversion potential.
- ICP-led campaigns: design value propositions, channels, and tactics that boost conversions.
- Funnel impact: connect ICP targeting to reduced customer acquisition costs, higher win rates, and shorter sales cycles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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