from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Product Marketing Strategy Course provides you with a practical, complete approach to study your market, identify ICPs and segments, and create sharp positioning for AI-powered project management tools. You will learn to develop pricing and packaging, organise go-to-market launches, coordinate teams, and conduct data-driven experiments to boost adoption, enhance conversion, and achieve sustainable growth within 6–12 months.
Elevify advantages
Develop skills
- Product positioning: Convert research into clear, unique messaging quickly.
- Go-to-market planning: Create efficient pricing, packaging, and launch plans.
- Growth execution: Develop 90-day channel strategies that increase trials and revenue.
- Metrics and experiments: Monitor SaaS KPIs and perform fast, data-driven tests.
- Segmentation strategy: Identify ICPs and key segments for AI SaaS tools.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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