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Product Marketing Strategy Course

Product Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Product Marketing Strategy Course provides you with a practical, complete approach to study your market, identify ICPs and segments, and create sharp positioning for AI-powered project management tools. You will learn to develop pricing and packaging, organise go-to-market launches, coordinate teams, and conduct data-driven experiments to boost adoption, enhance conversion, and achieve sustainable growth within 6–12 months.

Elevify advantages

Develop skills

  • Product positioning: Convert research into clear, unique messaging quickly.
  • Go-to-market planning: Create efficient pricing, packaging, and launch plans.
  • Growth execution: Develop 90-day channel strategies that increase trials and revenue.
  • Metrics and experiments: Monitor SaaS KPIs and perform fast, data-driven tests.
  • Segmentation strategy: Identify ICPs and key segments for AI SaaS tools.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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